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BMGT3006D

Academic Year 2025/2026

Strategy (BMGT3006D)

Subject:
Business Management
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
10
Module Coordinator:
Mr Ken Hickey
Trimester:
Autumn and Spring (separate)
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

In today’s challenging global environment organizations are frequently challenged with their strategic management and planning processes. They may find it challenging to reconcile short-term tactical moves with long-term strategic goals, or have difficulty building the capabilities needed to execute their strategies. The increasingly dynamic and complex environment in which most organizations operate calls for more fully developed professional employees, who are better aware of the impact of strategic decisions on business operations. In this module students will develop an understanding of the three key stages of the strategy process. The first stage begins with understanding the external and internal context of the organization. The second stage examines the range of choices open to the organization, from business strategies and business models to growth strategies. The third stage is concerned with implementing strategy and the role of leadership and culture.

About this Module

Learning Outcomes:


Demonstrate an in-depth understanding of business strategy and the strategic planning process.
Identify and assess key internal and external factors that affect businesses.
Analyze and synthesize the different concepts and frameworks and their application to a range of business strategy settings.
Apply appropriate frameworks and techniques to the analysis and formulation of value creation and competitiveness.
Review and understand how to recognize competitive practices and develop sources of competitive advantage.
Recognize the interface between the key organizational functions and the overall corporate structure and appreciate the expectations of stakeholders in the business and the means of achieving their expectations.
Describe the conditions under which strategies develop in practice and understand how environmental factors and organisation processes influence this.
Discuss the role of leadership and culture in driving strategic change and describe frameworks to facilitate and unblock barriers to change.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

85
Autonomous Student Learning

111
Lectures

12
Total

208

Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning.

AI Guidelines for This Course: How AI Can and Cannot Be Used for Assignments

Permitted: The use of AI for the purposes of outline structuring and formatting, grammar and style checking, and also for initial idea generation on how to approach the assignment.

Prohibited: The use of AI is for drafting substantive analysis, for writing or directly creating any original element of the assignment, for creating any exhibits or tables submitted in the assignment or appendix, and also prohibited for generating any citations or academic references.

Students will be required to make an AI Disclosure for each assignment which will list the AI tools used and a complete list of the exact AI prompts used.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Individual Project: Case Study Week 6 Graded No
40
 No
Individual Project: Recorded Presentation Week 11 Graded No
30
 No
Individual Project: Reflective Essay Week 15 Graded No
30
 No

Carry forward of passed components
No
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Katherine Collins Lecturer / Co-Lecturer
Mr Gerard Dooley Lecturer / Co-Lecturer
Mr Ken Hickey Lecturer / Co-Lecturer
Dr Orna O'Brien Lecturer / Co-Lecturer
Miss Clare Griffin Tutor
Professor Federica Pazzaglia Tutor

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20 Fri 09:00 - 14:50
Spring Lecture Offering 1 Week(s) - 26 Fri 09:00 - 14:50
Spring Lecture Offering 1 Week(s) - 31 Fri 09:00 - 14:50
Spring Online Learning Offering 1 Week(s) - 33 Thurs 19:00 - 20:00
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