BMGT3001S Corporate and Competitive Strategy

Academic Year 2023/2024

Strategy addresses the central issues faced by managers when striving to ensure long-term viability of their organisations. This module introduces students to the principles and tools of strategic analysis before applying them to the key issues in competitive and corporate strategy. We will analyse the external and internal environments of various organisations, identify the sources of the organisations' competitive advantage and explain the scope of their businesses. We will also examine the frameworks and concepts available to managers when developing, implementing, and assessing strategies.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion of this module you should be able to:
1. Understand and draw on the concepts and tools of strategy to analyse (a) the internal and external environments of a firm, (b) the key sources of the firm's competitive advantage, and (c) its corporate strategy;
2. Develop potential future strategies;
3. Assess how well a firm's strategy is working while considering its various stakeholders;
4. Appreciate the importance of organising the business for the successful execution of strategy.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination 2 hour End of Trimester Exam No Graded No


Assignment: Main Assignment Varies over the Trimester n/a Graded No


Carry forward of passed components
Remediation Type Remediation Timing
Repeat Within Two Trimesters
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Ms Michele Connolly Lecturer / Co-Lecturer
John Hulpke Lecturer / Co-Lecturer
Assoc Professor Dorota Piaskowska Lecturer / Co-Lecturer
Dr Christina Burke Tutor
Professor Rosa Chun Tutor
Mrs Edna Eugenia Da Silva Tutor
Mr Alejandro Fernández Castro Tutor
Dr Antonio Garzon Vico Tutor
Shirley Ho Tutor
John Hulpke Tutor
Dr Yousef Husein Eiadat Tutor
Ms Eva Kiss Tutor
Cubie Lau Tutor
Dr Brian McGrath Tutor
Professor Federica Pazzaglia Tutor
Assoc Professor Dorota Piaskowska Tutor
Rachel Sim Tutor
Dr Tedi Skiti Tutor
Professor Karan Sonpar Tutor
Chee Shong Tan Tutor
Charlene Tan Puay Koon Tutor
Wilson Wan Tutor
Shawn Wong Tutor
Siti Zarifah Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.

There are no rows to display