Learning Outcomes:
On completing this module you will be expected to be able to:
1. Understand and apply the theories and tools discussed in this module to explain how and why the business environments of the world’s countries differ and influence one another;
2. Identify the practical challenges and opportunities resulting from these differences and interdependencies for businesses;
3. Identify, analyse and communicate efficiently the main contextual and managerial issues involved in the practical implementation of an international business decision;
4. Draw upon insights from practitioner-oriented readings in the area of international business.
5. Generate critical analysis based on the outcome of gen AI.
Indicative Module Content:
Topics: (Sequences may be adjusted)
*Introduction and module overview
*Globalization and de-globalization
*The macro environment 1: Political, economic, and legal environments
*The macro environment 2: Ethics and cultural environment
*The macro environment 3: Financial environments and monetary management
*Understanding emerging market
*Basic theories about international trade and investment
*Strategy and opportunity assessment
*International expansion 1: Exporting and sourcing; Licensing and franchising
*International expansion 2: FDI and collaborative ventures; International HR management
*International expansion 3: Marketing in the global firm, International finance and accounting
*Guest talk: Africa and Global Business