BMGT20140 Global Business

Academic Year 2022/2023

This module is designed to provide students with a broad understanding of the issues involved in doing business in a globalised world economy. Throughout the semester we will be drawing on current knowledge in the area to learn about the main economic, political, ethical, cultural, and sustainable factors that characterise the global business environment.
Subsequently, we will focus on how these factors matter for firms, and discuss a range of the firm-level issues. These include global strategies and structures, the process and modes of foreign expansion, management of foreign subsidiaries, and financial and human factors in global business.

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Curricular information is subject to change

Learning Outcomes:

On completing this module you will be expected to be able to:

1. Understand and apply the theories and tools discussed in this module to explain how and why the business environments of the world’s countries differ and influence one another;
2. Identify the practical challenges and opportunities resulting from these differences and interdependencies for businesses;
3. Identify, analyse and communicate efficiently the main contextual and managerial issues involved in practical implementation of an international business decision;
4. Draw upon insights from practitioner-oriented readings in the area of international business.

Indicative Module Content:

*Introduction and module overview
*Globalization and de-globalization
*The macro environment 1: Political, economic, and legal environments
*The macro environment 2: Ethics and cultural environment
*The macro environment 3: Financial environments and monetory management
*Understanding emerging market
*Basic theories about international trade and investment
*Strategy and opportunity assessment
*International expansion 1: Exporting and sourcing, marketing in the global firm
*International expansion 2: FDI and collaborative ventures
*International expansion 3: Licensing, franchising, and other contractual strategies
*Guest talk: Africa and Global Business

Student Effort Hours: 
Student Effort Type Hours
Autonomous Student Learning




Small Group


Seminar (or Webinar)




Approaches to Teaching and Learning:
1. This module adopts mini-case-based teaching. Before the class, students are required to read the textbook, mini-cases, and other required/optional materials. The coordintor will release brief handouts two weeks before the class.
2. The groups that will lead discussion in the week are required to finish their case analysis slides and submit them on Thursday. Case question lists will be released about two weeks before the class.
3. In class, lectuters will very briefly review key contents. Some online materials including videos may be shared.
4. Two groups will discuss a mini-case. Other students should engage in discussion by asking or answersing questions.
5. Though students have priority to ask and answer questions first, lecturers will guide the direction to focus on learning objectives by asking and answering questions and sharing different views.
6. If time permitting, lecturers will lead to discuss some recent news relevant to global business.
7. We will have a guest talk about Africa & Global Business to sharpen our application ability. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
BMGT10160 - Global Marketplace, BMGT30060 - International Business

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: 1. We will analyse 1-2 mini business cases weekly, totally 15 cases.
2. 2 groups might discuss the same case given the class size.
3. Remediation for extenuating cirumstances is provided by week 12.
Varies over the Trimester n/a Graded No


Continuous Assessment: 1. Students are required to read materials and attend the class.
2. In-class quiz is provided weekly for 10 weeks. Each quiz weighs for 2.
3. Remediation for extenuating circumstances is provided.
Throughout the Trimester n/a Graded No


Examination: 2-hour exam with short questions and a mini-case analysis.
Questions are similar to group case questions in terms of challenge level.
Can be online or paper exam depending on regulation change.
2 hour End of Trimester Exam Yes Graded No


Carry forward of passed components
Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Feedback during the semester: 1. As groups will discuss their cases week by week, students will have opportunities to see how different groups address the same cases and questions. All students are welcomed to ask and answer questions to enhance in-class learning if time permitting. The purpose is to extend theoretical views across various dicisplines. 2. For unaddressed questions in class, students may ask the lecturer immeditely after the class or before the next class if time permitting, or write emails. For common issues, the module coordinator will send the announcement to all classes. 3. Weekly quiz will be graded automatically immediately. Quiz review will be available from the next Monday. 4. Group case will be feedbacked by lecturers via the system in terms how to better address questions. Grade will be provided via the gradebook. 5. Weekly office hour is provided for any questions by week 12. Final exam feedback: 1. If online exam, a student may contact his/her lecturer to review and discuss the answers. 2. If paper exam, a student may review his/her exam script first and discuss any discrepency. Thereafter, the student may follow university regulation.

1. Cavusgil, S.T., Knight, G., & Riesneberger, R. (2020). International business: The new realities. Pearson, 5th Edition, Global Edition
2. Recent articles from Harvard Buiness Review, Academy of Management Executive, MIT Sloan Management Review, etc. The article list will be updated yearly, and all are avilabe in library.
Name Role
Mr Bernard Faughey Lecturer / Co-Lecturer
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Thurs 15:00 - 16:50
Lecture Offering 2 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Fri 09:00 - 10:50
Lecture Offering 3 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Fri 11:00 - 12:50