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BMGT10180

Academic Year 2024/2025

Business Management Simulation (BMGT10180)

Subject:
Business Management
College:
Business
School:
Business
Level:
1 (Introductory)
Credits:
5
Module Coordinator:
Assoc Professor Ciaran Heavey
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module provides students with a practical introduction to essential business and strategy competences associated with managing a new venture. Through computer simulation, you will start up and run your own company, struggling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, and accounting. You are given control of a simulated business and must manage its operations through several decision cycles. Repeatedly, you must analyze the situation, plan a strategy to improve it and then execute that strategy out into the future. You face great uncertainty from the outside environment and from your own decisions. Incrementally, you will learn to skilfully adjust your strategy as you discover the nature of real-life decisions, including the available options, linkages to other parts of the business, conflicts, tradeoffs and potential outcomes.

Note: This module has a limited number of elective places. We welcome students from all disciplines who are interested in a challenging introduction to business management.

About this Module

Learning Outcomes:


1. Critically appreciate and apply the principles of the lean start-up methodology
2. Gain insights into market segmentation, targeting, and positioning
3. Identify alternative pricing strategies; and learn how to price for profitability
4. Create business models using the business model canvas
5. Gain insights into hybrid business models
6. Create and evaluate business plans using a structured methodology
7. Evaluate the performance of your business using the balanced scorecard
8. Identify and discuss the structural features of industries that shape their economic profitability
9. Gain insights into the functioning of industries characterized by network effects
10. Develop situational awareness skills
11. Develop planning and execution skills
12. Enhance your ability to work in a team setting within a competitive context.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

75
Autonomous Student Learning

26
Small Group

24
Total

125

Approaches to Teaching and Learning:
As outlined in the module description

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Business Live (SBUS10060)


 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Exam (In-person): Final examination (RDS) End of trimester
Duration:
2 hr(s)
 Graded Yes
45
 Yes
Group Work Assignment: Presentation in Week 8 (the week we return from Spring Break). All members of the team must be present. Week 8 Graded Yes
20
 Yes
Group Work Assignment: Your performance in the simulation based on the cumulative balanced scorecard. Individual grades will be adjusted based on each student's engagement in the simulation and peer evaluation results. Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11 Graded No
25
 No
Quizzes/Short Exercises: A mix of quizzes, homework assignments, and in-class exercises. Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
10
 No

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Mr Bernard Faughey Lecturer / Co-Lecturer
Mr Pascal McNeill Lecturer / Co-Lecturer

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Small Group Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 30, 31, 32, 33 Tues 13:00 - 14:50
Spring Small Group Offering 3 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Thurs 14:00 - 15:50
Spring Small Group Offering 4 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 33 Fri 09:00 - 10:50
Spring Small Group Offering 5 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Thurs 11:00 - 12:50
Spring Small Group Offering 6 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 14:00 - 15:50
Spring Small Group Offering 7 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 09:00 - 10:50
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