BMGT10180 Business Management Simulation

Academic Year 2022/2023

This module provides students with a practical introduction to essential business and strategy competences associated with managing a new venture. Through computer simulation, you will start up and run your own company, struggling with business fundamentals and the interplay between marketing, distribution, manufacturing, human resources, finance, and accounting. You are given control of a simulated business and must manage its operations through several decision cycles. Repeatedly, you must analyze the situation, plan a strategy to improve it and then execute that strategy out into the future. You face great uncertainty from the outside environment and from your own decisions. Incrementally, you will learn to skilfully adjust your strategy as you discover the nature of real-life decisions, including the available options, linkages to other parts of the business, conflicts, tradeoffs and potential outcomes.

Note: This module has a limited number of elective places. We welcome students from all disciplines who are interested in a challenging introduction to business management.

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Curricular information is subject to change

Learning Outcomes:

1. Perform a market opportunity assessment
2. Analyze market, operational, and accounting data
3. Devise a comprehensive new venture strategy
4. Evaluate new venture performance using the balanced scorecard
5. Develop planning and execution skills
6. Document strategy and performance in weekly reports
7. Communicate a new venture strategy

Student Effort Hours: 
Student Effort Type Hours


Small Group


Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
As outlined in the module description 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Business Live (SBUS10060)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: You will be graded on your collective performance in the group simulation performance. Grades will be adjusted based on the level of engagement in the simulation and the results of a peer evaluation. Throughout the Trimester n/a Graded No


Examination: Final examination. 2 hour End of Trimester Exam No Graded Yes


Continuous Assessment: Wrtten case and assignments and presentations. Throughout the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Mr Pascal McNeill Lecturer / Co-Lecturer