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BMGT10160

Academic Year 2026/2027

Global Marketplace (BMGT10160)

Subject:
Business Management
College:
Business
School:
Business
Level:
1 (Introductory)
Credits:
5
Module Coordinator:
Dr Shuna Ho
Trimester:
Autumn
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed with non-business students in mind — those studying in other faculties and schools, and those in their first year of an undergraduate business programme. The purpose of the module is to introduce students to the concept of global business by making important knowledge accessible, interesting, and informative.

For the new student, the world of business can appear daunting. In reality, however, we all have direct exposure to, and knowledge of, global business, thanks to the products we buy, the places we visit, and the news stories that we hear every day. Building on that everyday familiarity, the module is a preliminary foray into global business, introducing key concepts at an introductory level.

About this Module

Learning Outcomes:

On completion of this module, students will be able to:

1. Understand the key concepts of global business at an introductory level;

2. Discuss how changes in the macro environment have vastly altered the global business landscape;

3. Compare national differences in political, economic, legal, and cultural systems, and explain why these differences matter to firms operating internationally;

4. Logically debate the pros and cons of conducting business in the global environment, including the implications of relocating activities to emerging economies;

5. Explain how trade policy, foreign direct investment, regional economic integration, foreign exchange market, the international monetary system shape the environment in which global firms operate.

Indicative Module Content:

Some of the key topics covered include:

1 Globalization
2 National Differences in Political, Economic, and Legal Systems
3 National Differences in Economic Development
4 Differences in Culture
5 Ethics, Corporate Social Responsibility, and Sustainability
6 International Trade Theory
7 Government Policy and International Trade
8 Foreign Direct Investment
9 Regional Economic Integration
10 The Foreign Exchange Market
11 The International Monetary System
12 Entering Developed and Emerging Markets

UNESCO highlights a set of key competencies that support individuals in their development and support society in achieving the UN Sustainable Development Goals (SDGs). UCD has adapted these competencies and is combining them with others to form a general framework of learning competencies. This module will help you develop the competencies below to the levels specified. 
Learning Competency Additional Information Level

Collaboration

 The ability to learn from others; to understand and respect the needs, perspectives and actions of others (empathy); to understand, relate to and be sensitive to others (empathic leadership); to deal with conflicts in a group; and to facilitate collaborative and participatory problem solving. Novice

Critical Thinking

 The ability to question norms, practices and opinions; to reflect on one’s own values, perceptions and actions. Advanced Beginner

Systems Thinking

 The ability to recognize and understand relationships; to analyse complex systems; to think of how systems are embedded within different domains and different scales; and to deal with uncertainty. Advanced Beginner

Strategic

 The ability to collectively develop and implement innovative actions that further sustainability at the local level and further afield. Novice

Integrated Problem Solving

 The overarching ability to apply different problem-solving frameworks to complex sustainability problems and develop viable, inclusive and equitable solution options that promote sustainable development, integrating the competencies in this list. Novice

Self-awareness

 The ability to reflect on one’s own role in the local community and (global) society; to continually evaluate and further motivate one’s actions; and to deal with one’s feelings and desires. Novice

Normative

 The ability to understand and reflect on the norms and values that underlie one’s actions; and to negotiate values, principles, goals, and targets, in a context of conflicts of interest and trade-offs, uncertain knowledge and contradictions. Novice

Anticipatory

 The ability to understand and evaluate multiple scenarios for the future – possible, probable and desirable; to create one’s own visions for the future; to apply the precautionary principle; to assess the consequences of actions; and to deal with risks and changes. Novice

Digital Literacy and Judgement

 The ability to access, evaluate, create and communicate information in digital environments; to engage critically, ethically and responsibly with digital technologies and digital information; to understand their opportunities, limitations, risks and impact on individual’s digital identities; and to exercise informed judgement in digital participation and decision-making. Novice

AI Literacy & Agency

 The ability to understand, critically evaluate and responsibly engage with artificial intelligence; to recognise how AI systems are shaped by human values; to assess their ethical, social and environmental implications; and to exercise human judgement, agency and accountability in AI-related contexts. Novice

Wellbeing

 Wellbeing is having the resources and skills to meet life's challenges, including attributes such as personal development skills, resilience, stress management, strengths, lifestyle skills, nutrition, physical activity, sleep, alcohol/substance use, academic skills, time management, goal setting, interpersonal skills, group work, communication. Novice

Student Effort Hours:
Student Effort Type Hours
Lectures

22
Specified Learning Activities

30
Autonomous Student Learning

70
Total

122

Approaches to Teaching and Learning:
This module is structured around a series of classes built on active learning. Short inputs on key concepts are interspersed with participatory activities, class discussion, in-class polling, case studies, and video materials, so that knowledge is encountered through real companies, markets, and current events.

Peer and group work takes an enquiry-based approach, with students investigating a question within an assigned area and presenting their findings to the class. Individual work is assessed through reflective learning, requiring students to reflect on their own developing understanding of global business. Class participation is an essential component of the design of this course, both in-person and with online course materials on Brightspace such as assigned readings.

Students may use AI tools for limited support in this module. AI may be used for initial research, brainstorming, and planning. However, engagement with AI stops at the point of drafting. All submitted work must be authored by students. Students remain fully responsible for the accuracy and reliability of their learning, and any use of AI must be cited appropriately. Students should retain a record of any AI outputs used and may be asked to provide it. Use of AI beyond these conditions may constitute academic misconduct under the UCD Academic Integrity Policy. Where AI is used, students should use tools supported by the University and available through UCD Connect.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
BMGT20140 - Global Business, BMGT20200 - Studies in Global Operations, BMGT30060 - International Business

Additional Information:
Students studying Commerce, Commerce International, BSc Business and/or Business and Law are not permitted to register to this module as the content has been covered across other core modules.


 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Working in groups, students take an enquiry-based approach to a selected country, investigating the country's business environment and presenting their findings. Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
40
 No
Participation in Learning Activities: Assessed on engagement across the trimester, including contribution to class activities and discussion. Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
20
 No
Reflective Assignment: Students reflect individually on their learning across the module, drawing on module concepts, class activities, and their own developing understanding of global business. Week 12 Graded No
40
 No

As part of UCD's student support, under the Additional Consideration policy, extensions may be available for the following assessments in the module: Assignment (including essay/poster), Portfolio, Reflective Assignment, Report(s), and Individual Project.


Carry forward of passed components
Yes
 

Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Feedback on individual and group assessments will be provided to students via Brightspace. Students will complete a self-assessment in relation to their participation in learning activities, and a peer evaluation in relation to their group work. In-class activities and discussion provide ongoing informal feedback across the trimester, in advance of the summative assessments.

Global Business Today, 2024 Release
ISBN10: 1266932593 | ISBN13: 9781266932595
By Charles W. L. Hill

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Autumn Lecture Offering 1 Week(s) - Autumn: All Weeks Fri 11:00 - 12:50
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