Learning Outcomes:
On completion of this module, students will be able to:1. Understand the concepts of global business at an introductory level;2. Discuss how changes in regulations governming global business, plus changes in political systems and technology, have vastlt altered the global business landscape;3. Logically debate the pros and cons of conducting business in the global environment;4. Understand the prevalence and economic implications of outsourcing of business activities to low-cost economies;5. Explain the competitive behaviour of global companies.
Indicative Module Content:
Some of the key topics covered include:
1. Global Competitive Strategy & Competitive Advantage
2. Managing in the Global Marketplace
3. National Differences in Political Economy
4. The Role of Culture
5. Global Ethical Issues, Dilemmas and Approaches
6. International Trade & Foreign Direct Investment
7. Global Business Strategy & Strategic Alliances
8. Global Market Entry Strategies
9. Managing Global Supply Chains
10. Global Marketing and HRM