BMGT10160 Global Marketplace

Academic Year 2023/2024

This module has been designed with non-business students in mind - those studying in other faculties / schools, and those in their first year of an undergraduate business programme. The purpose of the module is to introduce students to the concept of global business by making important theories accessible, interesting and informative.

For the new student, the world of business can appear daunting. In reality, however, we all have direct exposure to, and knowledge of, global business, thanks to the products we buy, the places we visit, and the news stories that we hear every day. Hence this module is a preliminary foray into global business, introducing key global business concepts at an introductory level.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students will be able to:1. Understand the concepts of global business at an introductory level;2. Discuss how changes in regulations governming global business, plus changes in political systems and technology, have vastlt altered the global business landscape;3. Logically debate the pros and cons of conducting business in the global environment;4. Understand the prevalence and economic implications of outsourcing of business activities to low-cost economies;5. Explain the competitive behaviour of global companies.

Indicative Module Content:

Some of the key topics covered include:
1. Global Competitive Strategy & Competitive Advantage
2. Managing in the Global Marketplace
3. National Differences in Political Economy
4. The Role of Culture
5. Global Ethical Issues, Dilemmas and Approaches
6. International Trade & Foreign Direct Investment
7. Global Business Strategy & Strategic Alliances
8. Global Market Entry Strategies
9. Managing Global Supply Chains
10. Global Marketing and HRM

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Approaches to Teaching and Learning:
This module is structured around a series of classes, includng class discussion, case studies and video materials. Class participation is an essential component of the design of this course, both in-person and with online course materials on Brightspace such as assigned readings. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
BMGT20140 - Global Business, BMGT30060 - International Business

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Continuous Assessment: Students will complete an individual learning journal and a company analysis - details provided in the module outline. Throughout the Trimester n/a Graded No



Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Self-assessment activities

How will my Feedback be Delivered?

Individual feedback on assessment will be given to students via Brightspace; we will also discuss overall feedback on assignments in class. Students will also have the opportunity to complete a self-assessment in relation to their Class Participation grade.

Global Business Today, 12th Edition
ISBN10: 126406750X | ISBN13: 9781264067503
By Charles Hill © 2022