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BMGT10140

Academic Year 2024/2025

Business Plan (BMGT10140)

Subject:
Business Management
College:
Business
School:
Business
Level:
1 (Introductory)
Credits:
5
Module Coordinator:
Mr Bernard Faughey
Trimester:
Autumn and Spring (separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This is a core course on preparing a Business Plan for a new business start-up. The key elements of a business plan are examined, such as defining objectives and goals, conducting an environmental analysis, developing a marketing strategy, operating a strategic strategy, conducting a competitive analysis, and selecting a financial strategy. Students must demonstrate the ability to build and present the Business Plan. The course will be assessed on completing and presenting a detailed written project. You will also show competencies in being an influential start-up team member.

About this Module

Learning Outcomes:

On completion of this module, students should be able to:
1. Understand the role and functions of a Business Plan in the context of a new venture start-up.
2. Demonstrate the ability to produce and present a detailed Business Plan.
3. Understand and demonstrate the core principles of Formulating Objectives and Goals, Environmental Analysis, Marketing
Strategy, Operational Strategy, Competitive Analysis and Financial Strategy selection.
4. Demonstrate the ability to develop and present the Business Plan as an active start-up team member.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

65
Autonomous Student Learning

30
Lectures

24
Total

119

Approaches to Teaching and Learning:
This module will be taught in a workshop environment where students will be challenged to actively participate in group work when constructing their Business Plan and Presentation Pitch.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Business Plan (BMGT00100)


 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Final Group Project- Business Plan Week 12 Graded No
30
 No
Participation in Learning Activities: Individual learning tasks Week 3, Week 5, Week 7, Week 9 Graded Yes
20
 Yes
Assignment(Including Essay): Individual assignment Week 10 Graded Yes
30
 Yes
Group Work Assignment: Group Business Plan pitch Week 11 Graded No
20
 No

Carry forward of passed components
No
 

Remediation Type Remediation Timing
Repeat Within Two Trimesters
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Students will receive feedback from their teacher and peers as they develop a draft section of a group business plan and prepare to pitch it to the class in the penultimate week of the semester.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Autumn Lecture Offering 1 Week(s) - Autumn: All Weeks Wed 14:00 - 15:50
Spring Small Group Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Tues 11:00 - 12:50
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