Learning Outcomes:
On completion of this module students should be able to:
- Understand the role and functions of Business Plan in the context of anew venture start-up.
- Demonstrate the ability to produce and present a detailed Business Plan.
- Understand and demonstrate the core principles of Formulating Objectives and Goals, Environmental analysis, Marketing Strategy
selection, Operational Strategy selection Competitive analysis and Financial Strategy selection.
- Demonstrate the ability to develop and present the Business Plan.