BMGT10140 Business Plan

Academic Year 2023/2024

This is a core course on the preparation of a Business Plan for a new business start-up. The key elements of a Business Plan are examined such as Formulating Objectives and Goals, Environmental analysis, Marketing Strategy selection, Operational Strategy selection Competitive analysis and Financial Strategy selection. Students will need to demonstrate the ability to develop and present the Business Plan. The course will be assessed on the completion of and the presentation of a detailed written project.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:
- Understand the role and functions of Business Plan in the context of anew venture start-up.
- Demonstrate the ability to produce and present a detailed Business Plan.
- Understand and demonstrate the core principles of Formulating Objectives and Goals, Environmental analysis, Marketing Strategy
selection, Operational Strategy selection Competitive analysis and Financial Strategy selection.
- Demonstrate the ability to develop and present the Business Plan.

Student Effort Hours: 
Student Effort Type Hours
Lectures

24
Specified Learning Activities

65
Autonomous Student Learning

30
Total

119
Approaches to Teaching and Learning:
This module will be taught in a workshop environment where students will be challenged to actively participate in group work when constructing their Business Plan and Presentation Pitch. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Equivalents:
Business Plan (BMGT00100)


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Individual contribution Varies over the Trimester n/a Graded No

20
Group Project: Business Plan Report Week 12 n/a Graded No

30
Assignment: A final draft of the individual section of the group business plan will be peer and academically assessed. Week 11 n/a Graded Yes

30
Presentation: Final Presentation Week 11 n/a Graded No

20

Carry forward of passed components
No
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
 
Autumn
      
Lecture Offering 1 Week(s) - Autumn: Weeks 2-12 Wed 14:00 - 15:50
Autumn
      
Spring
      
Small Group Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Tues 11:00 - 12:50
Spring