ARCH41010 Heritage Marketing & Management

Academic Year 2022/2023

This unit enables participants to learn management principles in their area of interest and help them to develop basic management skills. In particular, the course focuses on project planning and project management, monitoring and accountability. In addition, it introduces some challenging marketing concepts (e.g. World Heritage Site as a brand) and innovative communication techniques such as promoting a Site via the Internet. Finally, research methods for evaluation and monitoring projects are also provided.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to:
- Design and implement project planning and budgeting methods.
- Analyse, interpret and overcome current dilemmas for the management of tourism in protected natural sites.
- Apply marketing, human resources and management techniques for efficient project management.
- Consider the role of internet and other marketing communication tools in the promotion of a protected area.
- Show a grasp of qualitative and quantitative research methods for data collection and analysis.
- Demonstrate effective presentation skills.

Student Effort Hours: 
Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Approaches to Teaching and Learning:
lectures, project work, reading and discussion 
Requirements, Exclusions and Recommendations
Learning Requirements:

Primary degree

Learning Exclusions:


Learning Recommendations:


Module Requisites and Incompatibles
Project Development, Managemen (ZOOL40170)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: Reading Assignments Varies over the Trimester n/a Graded No


Presentation: Individual Project Pesentation Week 12 n/a Graded No


Project: Individual Project Varies over the Trimester n/a Graded No



Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

UCD School of Archaeology use standard feedback sheets for all modules. Your feedback is provided on this form - the form also contains feed forward details - this will help you think about how you could improve your approach in future assignments

Name Role
Mr John Byrne Lecturer / Co-Lecturer