ARCH40980 Marketing and Project Development

Academic Year 2023/2024

This module will enable students to learn some challenging marketing concepts, digital communication techniques as well as an introduction to market research methods. In addition, it will discuss some basic concepts in management principles, including project management and negotiations and will develop students’ overall management skills. The course contents include lectures, case studies and up-to-date media examples.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to:

1. Demonstrate a critical understanding of the concepts of Marketing and Branding.
2. Demonstrate a critical understanding of the concepts of Consumer Behaviour and the various Marketing Communication methods.
3. Demonstrate a critical understanding of the concepts of Market Research Methods.
4. Demonstrate a critical understanding of the concept of Management Behaviours and theories including Organisation Culture and Diversity.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning


Online Learning




Approaches to Teaching and Learning:
Combination of lectures and small group tasks, supported by VLE. 
Requirements, Exclusions and Recommendations
Learning Recommendations:

Primary degree

Module Requisites and Incompatibles
Marketing & Project Dev. (ZOOL40470)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Presentation: Individual Presentation Varies over the Trimester n/a Graded No


Journal: Weekly Readings Throughout the Trimester n/a Graded No


Continuous Assessment: Study Journal Coursework (End of Trimester) n/a Graded No


Assignment: Individual Assignment Coursework (End of Trimester) n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

UCD School of Archaeology use standard feedback sheets for all modules. Your feedback is provided on this form - the form also contains feed forward details - this will help you think about how you could improve your approach in future assignments

Name Role
Mr John Byrne Lecturer / Co-Lecturer
Dr Annalisa Christie Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.

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