ARCH40980 Marketing and Project Development

Academic Year 2022/2023

This unit enables participants to learn management principles in their area of interest and help them to develop basic management skills. In particular, the course focuses on project planning and project management, monitoring and accountability. In addition, it introduces some challenging marketing concepts (e.g. World Heritage Site as a brand) and innovative communication techniques such as promoting a Site via the Internet. Finally, research methods for evaluation and monitoring projects are also provided.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to:

• Design and implement project planning and budgeting methods.
• Analyse, interpret and overcome current dilemmas for the management of tourism in protected properties.
• Apply marketing, human resources and management techniques for efficient project management.
• Consider the role of internet and other marketing communication tools in the promotion of a protected area.
• Show a grasp of qualitative and quantitative research methods for data collection and analysis.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities

90
Autonomous Student Learning

140
Online Learning

20
Total

250
Approaches to Teaching and Learning:
Combination of lectures and small group tasks, supported by VLE. 
Requirements, Exclusions and Recommendations
Learning Recommendations:

Primary degree


Module Requisites and Incompatibles
Equivalents:
Marketing & Project Dev. (ZOOL40470)


 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Journal: Weekly Readings Throughout the Trimester n/a Graded No

10
Presentation: Individual Presentation Varies over the Trimester n/a Graded No

10
Continuous Assessment: Study Journal Coursework (End of Trimester) n/a Graded No

40
Assignment: Individual Assignment Coursework (End of Trimester) n/a Graded No

40

Carry forward of passed components
Yes
 
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

UCD School of Archaeology use standard feedback sheets for all modules. Your feedback is provided on this form - the form also contains feed forward details - this will help you think about how you could improve your approach in future assignments

Name Role
Mr John Byrne Lecturer / Co-Lecturer
Dr Annalisa Christie Tutor