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ANSC40340

Academic Year 2024/2025

Commun & Agri-Innovation (ANSC40340)

Subject:
Animal Science
College:
Health & Agricultural Sciences
School:
Agriculture & Food Science
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Dr Kieran Meade
Trimester:
Summer
Mode of Delivery:
Online
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is for students taking the MSc/Diploma/Certificate in Animal Science. Content will also be made available as part of structured PhD programmes.

It is designed for graduates who want to develop their communications skills as well as knowledge of the processes in developing new solutions in agriculture. There is an urgent need to foster increased innovation in the Agri sector to address the challenges we face.

The online lectures and materials will give students the necessary foundation in professional development skills, help them develop and tailor their communication skills, foster improved professional development and appreciate the opportunities and challenges involved in driving innovations within the sector.

The module begins with a problem statement to address an issue of interest and the subsequent business canvas will set out a plan to address this problem. in the final lecture, students will present their business plan to peers and associated staff.

About this Module

Learning Outcomes:

On completion of this module, students should be able to:

1. Explain the skills acquired in terms of professional development.

2. Appreciate the importance of communication skills in terms of style, content and delivery.

3. Understand ways in which communication can be used to drive behavioral change.

4. Demonstrate how to construct a problem statement.

5. Understand the role of research in the discovery of new solutions.

6. Appreciate the steps involved in moving from a concept to new solutions.

7. Illustrate the critical elements involved in setting up a business using the business model canvas.

8. Demonstrate confidence in solution pitching and giving and receiving constructive criticism.

Indicative Module Content:

This module will consist of a blend of lectures from UCD staff and guest lecturers to develop the required competencies.

It is important to realize that successful completion of the assignment on this module require students to be present online at an agreed time in the final lecture to pitch their business plan to peers and associated staff.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

52
Autonomous Student Learning

100
Lectures

24
Conversation Class

24
Total

200

Approaches to Teaching and Learning:
This module will be delivered through the UCD VLE system and practical tutorials that will consist of:
• Lectures (including guest lectures)
•Practical tutorials and peer-to-peer work
•Individual and group online presentations
• Asynchronous discussion threads led by tutors

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Reflective Assignment: Reflection piece on their learning from this module Week 12 Pass/Fail Grade Scale No
10
 No
Portfolio: Assignments which may include (not limited to) scientific summaries of reports prepared for different target audiences; SWOT analyses and brand/elevator pitches Week 12 Graded No
40
 No
Individual Project: Business Canvas assignment will include market research and presentation Week 14 Graded No
40
 No
Group Work Assignment: Participation in group activity for peer-learning Week 8 Pass/Fail Grade Scale No
10
 No

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Online automated feedback
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Ms Julie Dowsett Lecturer / Co-Lecturer
Ms Kathleen Lonergan Erickson Lecturer / Co-Lecturer
Miss Claire McCormack Lecturer / Co-Lecturer
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