ANSC30210 Equine Industries

Academic Year 2021/2022

This is a core module for Animal Science - Equine students and aims to provide an introduction to the many facets of the Equine Industry that exist both in Ireland and on a global scale. Students will learn about the development of the horse in Ireland, its significance for the Irish people and the contribution made by the Equine Industry to Ireland's economy. In 2020 the module will incorporate 'virtual' field trips related to the equine industries including - The Irish Horse exhibition at the National Gallery of Ireland, Goffs sales, starts of the Irish Sport horse sector and the horse in human therapy. The module will focus primarily on the Thoroughbred and Sport Horse industries. The module will include an introduction to opportunity recognition and entrepreneurship in the context of equine industries and will introduce marketing in the equine industry. The module will include two self-directed in-course projects on 1. Innovation and 2. a subject related to the equine industry. The 'virtual' field trip reports will also comprise components of continuous assessment throughout the module.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to: Discuss the development of the horse in Ireland and its importance in Irish society; Explain the extent to which the Equine Industry in Ireland contributes to our economy; Discuss the role of support organisations for the Irish Sport Horse and Thoroughbred industries; List and describe the function and importance of ancillary organisations associated with the equine industry in Ireland; Describe marketing processes; Be able to recognise opportunities for new enterprises within the equine industry.

Indicative Module Content:

1. The Irish horse
2. Thoroughbred industry
3. Welfare and therapy
4. Entrepreneurship
5. Sport horse industry
6. Individual research project

Student Effort Hours: 
Student Effort Type Hours
Autonomous Student Learning




Field Trip/External Visits




Approaches to Teaching and Learning:
• Online lectures
• Virtual field trips
• Active/task-based learning
• Critical writing
• Case-based learning
• Student presentations
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Field trip Reports Varies over the Trimester n/a Standard conversion grade scale 40% No


Assignment: Research Project Week 11 n/a Standard conversion grade scale 40% No


Examination: End of trimester exam 2 hour End of Trimester Exam No Standard conversion grade scale 40% No


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Field trip reports • feedback will be given to students as a group in class, highlighting the strengths and weaknesses of the responses given in the field trip assessments. There are 3 field trip assessments so this will provide students the opportunity to improve on their report submissions Research project • feedback will be given to students as a group during peer-discussions on their chosen topic. This will provide students the opportunity to improve on their project submissions.

Name Role
Dr Beatrice Mcgivney Lecturer / Co-Lecturer
Assoc Professor Vivienne Duggan Tutor
Dr Barbara Murphy Tutor
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Field Trip Offering 1 Week(s) - 4, 8, 10 Mon 10:00 - 13:50
Lecture Offering 1 Week(s) - Autumn: All Weeks Mon 15:00 - 16:50