AERD40110 Group Project

Academic Year 2021/2022

The project aims to provide graduates with practical business experience by providing them the opportunity to work on a real business problem/opportunity faced by the client company. The project will require graduates, working in teams, to undertake research (both secondary and primary) and to analyse findings. From that analysis the teams will develop an overall business strategy to address the client brief incorporating all key elements of strategy development .They will formally present recommendations to representatives of the client company.

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Curricular information is subject to change

Learning Outcomes:

At the end of this module, graduates will:
1. Have experience of working through a project from initial briefing to end strategy and plans- working through the all available information,defining a range of options based on their analysis of the key issues/opportunities and from those options developing a clear set of recommendations that in their view, best address the problem/opportunity for the client company
2.Have worked in a predesignated team and gained valuable insight into teamworking including project management , time management , goal setting, team dynamics etc
3. Capitalise on the opportunity to apply theory studied in classroom in a simulated work environment particularly in terms of business strategy development.
4. Have had the opportunity to interact with and present to a real client company in a formal setting, similar to what students will face in a real work environment

Indicative Module Content:

(1) Carry out market research using both primary and secondary data sources
(2) Market Segmentation, Targeting and Positioning
(3) Review market growth rates
(4) Identify market opportunies
(5) Develope marketing strategy

Student Effort Hours: 
Student Effort Type Hours
Lectures

20
Small Group

80
Tutorial

10
Practical

240
Autonomous Student Learning

50
Total

400
Approaches to Teaching and Learning:
The group project uses a range of approaches to support teaching and learning. These include lectures, in-vited speakers, site visits & in-class discussion. Students will develop their team-working skills by completing the group projectundertaking a task-oriented, group-based project. They will also enhance their communication skills by presenting theirmarketing plan to faculty and representatives of the participatingcompany. In conjunction with self- and peer-assessment activities students are required to reflect on their own learning and their team's performance in completing tasks. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Peer Review 2 Unspecified n/a Standard conversion grade scale 40% No

15
Assignment: Research summary Unspecified n/a Standard conversion grade scale 40% No

20
Presentation: Strategy presentation: Groups will make a presentation of their market research findings and their identified marketing strategy to faculty & members of the company participating in the group project. Unspecified n/a Standard conversion grade scale 40% No

20
Assignment: Approach: Outlining your approach to answer the challenge
•Process, research brief, models, concepts, tools ?
•Project plan including timings, roles & responsibilities		 Unspecified n/a Standard conversion grade scale 40% No

15
Continuous Assessment: Peer Review 1 Unspecified n/a Standard conversion grade scale 40% No

15
Assignment: Research conclusions: Outline methodology and results of research
a)Secondary research incl relevant reports
b)Primary research incl store visits, factory visits, questions to BML, consumer research		 Unspecified n/a Standard conversion grade scale 40% No

15

Carry forward of passed components
No
 
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback will be provided to groups on each of the components of their marketing strategy.

Name Role
Mr Kevin Dardis Lecturer / Co-Lecturer