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Curricular information is subject to change
On completion of this module students should be able to:
Discuss the main economic principles of firm growth and development
Apply theories of economies of scale, scope and experience to explain the horizontal expansion strategies of firms in the Irish and international food system
Cite supporting examples from readings and cases relating to firms and industry sectors studied
Describe the continuum of vertical co-ordination strategies encountered in the international food chain
Discuss the merits of alternative vertical integration structures in the food supply chain, including the important role of co-operatives.
Cite examples of alternative food industry vertical coordination strategies and structures
Critically discuss issues and strategies in building and sustaining competitive advantage and the application of these in the food supply industry.
Student Effort Type | Hours |
---|---|
Lectures | 30 |
Specified Learning Activities | 20 |
Autonomous Student Learning | 60 |
Total | 110 |
This is a level 4 module and it is recommended for students who have achieved a good standard in business management modules up to at least level 2
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Examination: Written Exam | 1 hour End of Trimester Exam | No | Graded | No | 40 |
Group Project: Business Strategy Case Study Project | Throughout the Trimester | n/a | Graded | No | 40 |
Multiple Choice Questionnaire: In-class test | Unspecified | n/a | Graded | No | 20 |
Remediation Type | Remediation Timing |
---|---|
In-Module Resit | Prior to relevant Programme Exam Board |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Within 20 days of completion Feedback on final exam will be provided by appointment with lecturer.
Name | Role |
---|---|
Dr Edel Kelly | Lecturer / Co-Lecturer |