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Curricular information is subject to change
On completion of the module students are expected to have a better understanding of the global marketing environment and global marketing mix, being able to analyze the comparative advantage of Irish food products, and being able to develop a preliminary international marketing plan for a selected food product and a company.
Indicative Module Content:• Discuss the driving and restraining forces affecting global marketing decisions
• Describe how companies in global industries pursue competitive advantage
• explore cultural environment and global marketing strategy
• Evaluate global market entry strategies
• Understand global Market segmentation
• Explore marketing 4P’s mix decisions in global context
• Group project-based learning to develop practical understanding for marketing food products internationally
Student Effort Type | Hours |
---|---|
Lectures | 30 |
Autonomous Student Learning | 70 |
Total | 100 |
Introductory marketing module such as AERD20060 or equivalent.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Not yet recorded. |
Resit In | Terminal Exam |
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Spring | Yes - 2 Hour |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
1. Grading strategies and criteria will be communicated to the students before the assessments. 2. Grades to individual exam/essay will be posted online. 3. Feedback to group assessments will be given either verbally or in written post-assessment.