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Curricular information is subject to change
On completion of the module students are expected to have a better understanding of the global marketing environment and global marketing mix, being able to analyze the comparative advantage of Irish food products, and being able to develop a preliminary international marketing plan for a selected food product and a company.
Indicative Module Content:• Discuss the driving and restraining forces affecting global marketing decisions
• Describe how companies in global industries pursue competitive advantage
• explore cultural environment and global marketing strategy
• Evaluate global market entry strategies
• Understand global Market segmentation
• Explore marketing 4P’s mix decisions in global context
• Group project-based learning to develop practical understanding for marketing food products internationally
Student Effort Type | Hours |
---|---|
Lectures | 30 |
Autonomous Student Learning | 70 |
Total | 100 |
Introductory marketing module such as AERD20060 or equivalent.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Individual assignments that require independent research on module related topics and reporting | Throughout the Trimester | n/a | Graded | No | 50 |
Group Project: Group project and presentations | Throughout the Trimester | n/a | Graded | No | 50 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
1. Grading strategies and criteria will be communicated to the students before the assessments. 2. Grades to individual assignments will be posted online. 3. Feedback to group assessments will be given either verbally or in written post-assessment.