AERD20030 Business Management

Academic Year 2021/2022

The module will examine the process of management and decision-making in companies/organizations. The module begins with an introduction to management theory and the role of the manager in terms of planning, directing, organizing and controlling. The module then examines the four key management functions of human resources management, operations and supply chain management, marketing management and financial management. The importance of human resources management within the firm will be considered. The processes involved in Operations and Supply Chain Management will be discussed. The role of marketing, focussing on the stages involved in producing a written marketing plan from research through decision making in relation to market segmentation, positioning and marketing mix will be discussed. Financial accounting principles and concepts. Structure of financial accounting statements, measurement and analysis of financial performance and issues in asset management and sources of business funding.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module students should be able to:
Describe the nature of management, corporate structures and management processes within an organization or firm and its role in achieving objectives.
Explain the role and activities involved in Human Resources Management.
Describe the factors involved in Operations and Supply Chain Management.
Explain the role of marketing in business life and in society and describe, explain and apply the process of marketing management.
Outline the structure of the financial accounts of a business and describe and use the more important indicators of financial performance.
Describe business asset structures and the principles of business funding.

Indicative Module Content:

Introduction to Agribusiness Management, the food chain, management role and activities, the role of the manager, proccess of management viz. planning, organising, directing and controlling; Irish agribusiness and food environment
Organisational management; organisational structures and configurations; Examples from Agribusiness, food and other sectors; delegation and decentralisation.
Production Planning and Management understanding the operations process, how unique characteristics of agricultural products can influence operations decisions, factors affecting plant location and capacity.
Supply Chain Management objectives and functions, purchasing and procurement, role of inventory.
Human Resources Management functions of a HR manager,
Conceptual and definitional aspects of marketing including strategic marketing decisions and the marketing mix.
Introduction to business finance including basic financial accounting concepts and terminology.
Understanding the main Financial Statements

Student Effort Hours: 
Student Effort Type Hours


Autonomous Student Learning




Approaches to Teaching and Learning:
Module will be delivered via lectures with in-class quizzes and end of semester final exam. 
Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Final examination to be held during the exam week consisting of MCQ and essay questions 2 hour End of Trimester Exam No Standard conversion grade scale 40% No


Class Test: Mid-term 1, Online MCQ examination Week 6 n/a Standard conversion grade scale 40% No


Continuous Assessment: Group Participation Throughout the Trimester n/a Graded No


Class Test: Mid-term 2, Online MCQ examination Week 12 n/a Standard conversion grade scale 40% No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

In class quiz in week 7 with results returned to students in week 8, second in class quiz in week 12 with results returned to students during the study week.

Agribusiness Management Fourth Edition by Barnard, F., Akridge, J., Dooley, F. and Foltz, J.
Tiernan, SD, MJ Morley and E Foley, Modern Management - Theory and Practice for Irish Students, 2006
Accounting: Understanding and Practice by R. Perks and D. Leiwy, McGraw-Hill, 2010
Marketing An Introduction for Students in Ireland, 3rd Edition by Donal Rogan, Gill and Macmillan, 3rd Edition, 2007
Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Lecture Offering 1 Week(s) - Autumn: All Weeks Fri 10:00 - 10:50
Lecture Offering 1 Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 Mon 09:00 - 09:50
Lecture Offering 1 Week(s) - Autumn: All Weeks Wed 09:00 - 09:50