The BSc Social Sciences, majoring in Information & Communication Studies, is aimed at students who may wish to develop a career or pursue further studies in information studies, social media, communications, and other related areas. The programme is designed to spark and deepen understanding and appreciation of the role that information, communication, digitisation and social media play in all aspects of life and society. It is structured to foster the development of both academic and critical thinking competencies, and practical skill-sets, including digital literacy, research and information management skills, the basics of web and app design, information architecture, and the design, creation and publishing of digital and other media. The programme provides the necessary groundwork for postgraduate study in these areas, and serves as an initial springboard for professional training, leading to careers in such areas as Social Media Consultancy, Communications, Web Design and Development, HCI and User-Centred Design (UXD), Digital Publishing, Digital Marketing, Information Architecture and Information Management.
We value a questioning and analytical perspective on the key issues surrounding information, communication, digitisation and social media, as well as the broader impacts and consequences of the digital revolution in society. We encourage students to adopt a reflective approach to our subjects, and endeavour to provide the basis for meaningful engagement with course content through the use of real-world examples, case studies and practical projects. We encourage responsible citizenship through the consideration of the societal, cultural and ethical issues surrounding information creation, communication and use, and endeavour to provide a balanced learning environment that engages, motivates and supports students. Students work individually and collaboratively to debate and discuss social and ethical issues, to develop practical information and digital skills, and to design, create, publish and share information products. We support our students’ learning through a blend of approaches, including traditional lectures, face-to-face and online tutorials, team projects and presentations, computer lab sessions, virtual classrooms, videos, guest speakers, and independent learning.