This course is available through the following application route(s)
Our vision is to deliver a programme that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure the MSc in Digital Marketing reflects the latest research and real-time best practices.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT46130 | Consumer Behavior | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46140 | Omnichannel Mkt Communications | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46150 | Consumer Insights & Analytics | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46320 | Strategic Marketing Management | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46200 | Advanced SEO & SEA | Spring | 7.5 |
Stage 1 Core Modules |
MKT46210 | Neuromarketing & AI | Spring | 7.5 |
Stage 1 Core Modules |
MKT46220 | Digital B2B: Creating Value | Spring | 7.5 |
Stage 1 Core Modules |
MKT46230 | Social Media | Spring | 7.5 |
Stage 1 Core Modules |
MKT46280 | Customer Experience Management | Summer | 7.5 |
Stage 1 Core Modules |
MKT46300 | Digital Marketing Project | Summer | 15 |
Stage 1 Core Modules |
MKT46350 | Influence and Persuasion in the Digital Age | Summer | 7.5 |
UCD is strongly committed to advancing the UN Sustainable Development Goals (SDGs), embedding sustainability in teaching, research, operations, and community engagement. Sustainability principles are integrated into this programme, ensuring students graduate equipped to address global challenges. UCD’s leadership in this area is internationally recognised, ranking 49th globally and 1st in Ireland in the QS World University Rankings for Sustainability 2024. UCD also leads impactful research in areas such as climate action, clean energy, and social equity, supported by a comprehensive Sustainability Strategy focused on reducing emissions, enhancing biodiversity, and fostering a sustainable campus culture.
Here are the SDGs that align more visibly with this programme:
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. It is open to Irish and International business graduates (or related area), who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.
Entry Requirements:
A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science or a related area.
Or
A primary degree with a minimum of three years’ work experience in a Marketing role.
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Digital Marketing:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B424 Digital Marketing Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School |
Additional special entry route(s) to Digital Marketing:
These options have additional eligibility requirements to cater for specific applicant cohorts. You should not apply via these routes before consulting the requirements or contacting the responsible UCD office.
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B424 Digital Marketing Master of Science Full-Time Commencing September 2026 Pre Masters Graduate Pathway Pre Masters Graduate pathway Opens 05 Feb 2026 |
