This course is available through the following application route(s)
Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT46130 | Consumer Behavior | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46140 | Omnichannel Mkt Communications | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46150 | Consumer Insights & Analytics | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46320 | Strategic Marketing Management | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46160 | Pricing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46170 | Create &Managing CustomerValue | Spring | 7.5 |
Stage 1 Core Modules |
MKT46180 | Brand Management | Spring | 7.5 |
Stage 1 Core Modules |
MKT46190 | Digital Retailing | Spring | 7.5 |
Stage 1 Core Modules |
MKT46240 | Advanced Analytics & Big Data | Summer | 7.5 |
Stage 1 Core Modules |
MKT46250 | Launching New Products | Summer | 7.5 |
Stage 1 Core Modules |
MKT46330 | Marketing Project | Summer | 15 |
UCD is strongly committed to advancing the UN Sustainable Development Goals (SDGs), embedding sustainability in teaching, research, operations, and community engagement. Sustainability principles are integrated into this programme, ensuring students graduate equipped to address global challenges. UCD’s leadership in this area is internationally recognised, ranking 49th globally and 1st in Ireland in the QS World University Rankings for Sustainability 2024. UCD also leads impactful research in areas such as climate action, clean energy, and social equity, supported by a comprehensive Sustainability Strategy focused on reducing emissions, enhancing biodiversity, and fostering a sustainable campus culture.
Here are the SDGs which align more visibly with this programme:
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
Suitable for business graduates with a marketing orientation and current professionals wishing to build upon their existing marketing skills, as well as students with an undergraduate background in psychology.
Entry Requirements:
A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology or a related area.
Or
A primary degree with a minimum of three years’ work experience in a Marketing role.
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B259 Marketing Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School |
