This course is available through the following application route(s)
This programme offers an intensive, action-learning curriculum designed to transform students into high-calibre professionals. Operating out of an on-campus commercial environment (The Marketing Development Programme - MDP), students alternate between structured masterclasses and running live commercial projects for diverse corporate clients.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT42540 | Customer and Market Insights | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46310 | AI and Digital Marketing Strategy | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46180 | Brand Management | Spring | 7.5 |
Stage 1 Core Modules |
MKT46480 | Applied AI in Marketing | Spring and Summer (separate) | 7.5 |
Stage 1 Core Modules |
MKT42180 | Strategic Marketing Mgt | Summer | 7.5 |
Stage 1 Core Modules |
MKT46270 | Prof.Development: Bus.Building | Summer | 2.5 |
Stage 1 Core Modules |
MKT40720 | Professional Development | Year-long (12 months) | 20 |
Stage 1 Core Modules |
MKT40750 | Applied Marketing Project Management | Year-long (12 months) | 30 |
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Marketing Practice:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B025 Marketing Practice Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School Closed |
| showAudience-audienceEU showAudience-audienceInt | B025 Marketing Practice Master of Science Full-Time Commencing September 2027 Graduate Taught UCD Michael Smurfit Graduate Business School Opens 01 Oct 2026 |