SMGT20030

Learning Outcomes:

On completion of this module, students should be able to:

(i) identify and understand the key economic concepts and theories and how they apply within the sports industry;
(ii) evaluate the economics of labour markets and income determination;
(iii) understand how markets work, the market environment and the behaviour of firms;
(iv) identify the role of the government and comprehend the macroeconomic environment;
(v) identify the effects of globalisation and the international economic environment.

Indicative Module Content:

Topic 1: Introduction and Overview of Economic Principles & Concepts.

Topic 2: The Market Structure of Professional Sports. Demand, Supply and Equilibrium in Sports.

Topic 3: The Market Structure of Professional Sports. Pricing, Costing, Profits & Revenues in Sport.

Topic 4 Behavioural Economics & Sport.

Topic 5: In-Class Assessment.

Topic 6: Behavioural Economics & Decision Making.

Topic 7: Player Evaluation in Professional Sport.

Topic 8: Managerial efficiency in professional sport.

Topic 9: Competitive Balance in Professional Sport I.

Topic 10: Competitive Balance in Professional Sport II.

Topic 11: Labour Market Structures & Labour Market Imperfections in Professional Sports.

Topic 12: Review & Overview.

Case Studies Gambling and Sport, Professional Soccer, GAA, IRFU. FIFA, UEFA, Irish Hockey, Apparel Industry (Nike, Adidas, Puma) Formula 1, Horse Racing.

Each week learners will be assigned readings and relevant lecture slides. These will be made available for learners to download and print from Brightspace.

Student Effort Hours:

Approaches to Teaching and Learning:

The primary method of instruction for this module will be a mix of lectures, group discussions and in-class critical thinking activities. A coordinated synergistic combination of tangible (i.e. instructional material such as academic texts, articles, case studies and technology) and intangible resources (i.e. knowledge, experience and skills) are utilised to achieve pedagogical competence. In addition, student centric innovative delivery techniques such as critical incident analysis and peer-to-peer discussion are adopted while assessment techniques (i.e. In-class individual/group tasks) are constructively aligned with the learning outcomes. Learning is designed to take place at three levels:
1. Knowledge. Learners will learn basic terms and concepts before higher order thinking is possible.
2. Analysis and Understanding: Learners will be required to display high-level critical thinking skills and the ability to construct a sound argument based on a wide range of academic literature.
3. Application: Learners will learn how to apply their knowledge and understanding to the challenges facing sport orgaisations and managers.

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.
 

Assessment Strategy

 

Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.