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SBUS46080

Academic Year 2024/2025

Leading Digital Business Transformation (SBUS46080)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Joe Peppard
Trimester:
Autumn&Spring&Summer(separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Previous modules have explored the capabilities of digital technologies and the strategic and operational opportunities they offer organizations. We have seen that technology challenges traditional industry structures and competitiveness. Additionally, we examined how technology enables organizations to rethink their business models and value propositions, as well as reimagine the delivery of products, services, and customer experiences.

We also studied innovation and its role in the digital strategy process. We saw how embracing data and digital tools pushes leaders to reorganize for greater agility and responsiveness to changing customer demands. However, leveraging these opportunities and delivering real business value requires significant organizational change—this is the transformation element of digital transformation.

This module tackles the translation of ambition into concrete implementation plans. However, this is against the backdrop where most organizations have struggled with their technology investments. The failure rate of IT projects has remained stubbornly high over the decades. Moreover, research reveals that achieving expected outcomes from digital transformation can be elusive. In today's rapidly evolving business landscape, the ability to navigate and lead digital transformation is crucial for an organization's success and sustainability. How can an organization set up its transformation programme to increase its likelihood of achieving the outcomes it expects?

About this Module

Learning Outcomes:

• An understanding of the challenges likely to be faced in achieving an organization's digital ambitions;
• An understanding of the four viable pathways to Future Ready;
• Know-how to map an organization’s digital journey;
• A comprehensive understanding of how to set up digital investments to succeed;
• The ability to create clear outcome statements for your digital transformation initiative;
• An understanding of how to develop a digital transformation roadmap; and
• Understand the crucial role of leadership in achieving digital business transformation.

Student Effort Hours:
Student Effort Type Hours
Lectures

16
Specified Learning Activities

40
Autonomous Student Learning

60
Total

116

Approaches to Teaching and Learning:
The teaching style adopted will be participant-centered. There is a wealth of experience in the room and to capitalize on this, engagement will be highly interactive to ensure that participants learn from each other. The role of the faculty members is to provide a safe environment for sharing and to provide a structured approach to learning. The module is delivered through the use of materials (cases, readings, videos, podcasts, exercises, breakout discussions) and the orchestration of the conversation around these materials. Given the highly interactive nature of the session, it is essential that all required pre-module preparation is completed in advance of the classroom sessions.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment(Including Essay): post-module Week 15 Graded No

100

 Yes

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Written feedback to be provided within 20 days of assignment deadline.

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