Explore UCD

UCD Home >

SBUS46060

Academic Year 2024/2025

Demand and Supply Chains Applications (SBUS46060)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Joe Peppard
Trimester:
Autumn&Spring&Summer(separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The focus of this module is to explore the application of digital technologies across demand and supply chains and the wider “connected” ecosystem. The objective is to expose students to a variety of organizational contexts and application areas, and to surface commonalities that provide valuable learnings. These will include digital marketing, financial applications, and deploying technology in operations and the supply chain. The module will also introduce tools to aid in the process of identifying and analyzing potential applications, such as process mapping and customer journey mapping. These will become part of the tool kit of digital transformation, particularly for building the digital strategy.

About this Module

Learning Outcomes:

• An understanding of the application of technologies in different contexts (financial services, manufacturing, HR, professional services; telecommunications; retail).
• An understanding of how to leverage data for operational efficiency in demand and supply chains.
• An understanding of how marketing has been changed by digital technologies;
• A strategic and analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution.
• An appreciation of the economics of a connected world.
• An overview of how statistical methods and intelligent technologies (e.g., sensors, digital devices) are being applied in the context of workforce analysis to provide an evidence-based approach to decision-making.
• How to map out customer journeys and identify opportunities to reimagine the customer experience and engagement.

Student Effort Hours:
Student Effort Type Hours
Lectures

16
Specified Learning Activities

40
Autonomous Student Learning

60
Total

116

Approaches to Teaching and Learning:
The teaching style adopted will be participant-centered. There is a wealth of experience in the room and to capitalize on this, engagement will be highly interactive to ensure that participants learn from each other. The role of the faculty members is to provide a safe environment for sharing and to provide a structured approach to learning. The module is delivered through the use of materials (cases, readings, videos, podcasts, exercises, breakout discussions) and the orchestration of the conversation around these materials. Given the highly interactive nature of the session, it is essential that all required pre-module preparation is completed in advance of the classroom sessions.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment(Including Essay): post-module Week 15 Graded No

100

 Yes

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Written feedback to be provided within 20 days of assignment deadline.

Print this page
Fill in the following details:
Enter the body of your query here.

From time to time UCD would like to send you further information that we feel, based on your enquiry, would be of interest to you.