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SBUS41050

Academic Year 2024/2025

Market Position & Competitive Advantage (SBUS41050)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Patrick Gibbons
Trimester:
Autumn&Spring&Summer(separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed to equip you with a sound understanding of the principles of positioning and competitive advantage. You will develop the ability to analyse key issues in strategic decision-making, and to understand, in depth, the strategic decision-making process itself. You will enhance the quality of your organisation’s business plan.

About this Module

Learning Outcomes:

The learning outcomes from this module include:• Understand changes in the market as a reality rather than exceptional threat to competitive advantage and market position• Review and critique your own organisation’s competitive strategy and evaluate its ability to provide a sustainable advantage in the face of actually, and potentially, disruptive episodes• Translate disruptive situation into a well-articulated and clearly understood opportunities to create or re-create competitive advantage.

Student Effort Hours:
Student Effort Type Hours
Lectures

16

Specified Learning Activities

60

Autonomous Student Learning

40

Total

116


Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Participation in Learning Activities: Participation Grade Week 7 Graded No

30

No
Assignment(Including Essay): Post module assignment Week 15 Graded No

70

Yes

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Written feedback will be provided within 20 days of the assignment deadline

Name Role
Assoc Professor Marius Claudy Tutor
Dr Andrew Keating Tutor