Explore UCD

UCD Home >

SBUS41020

Academic Year 2024/2025

Business Model Innovation (SBUS41020)

Subject:
Business
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Professor Patrick Gibbons
Trimester:
Autumn&Spring&Summer(separate)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

To learn how to systematically understand, design, and implement a game–changing business model––or analyse and renovate an old one. Along the way, you′ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

About this Module

Learning Outcomes:

This module will help students understand the basic components of a Business Model and explore the process of business model innovation and experimentation. Learn how you can systematically invent, design, and implement these powerful new business models? Understand how you can question challenge and transform old, outmoded business modules. Learn how to introduce a new product or service. How you can turn visionary ideas into game changing business models that challenge the establishment or rejuvenate it if you are the incumbent.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

60
Autonomous Student Learning

40
Lectures

16
Total

116

Approaches to Teaching and Learning:
The module has a detailed study guide. Students are required to complete the module pre-reading or pre-work prior to attending the seminar sessions. The sessions themselves will be a combination of lectures, group discussion, in-class presentations, case study discussions and classroom exercises. A heavy emphasis in the seminars is on teasing out the implications of theory for practical application in a workplace context.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Participation in Learning Activities: Participation grade Week 7 Graded No

30

 No
Individual Project: Business Model Canvas Week 6 Graded No

20

 Yes
Assignment(Including Essay): Post module assignment Week 15 Graded No

50

 Yes

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Feedback will be provided within 20 days of the assignment deadline

Name Role
Mr Raomal Perera Tutor
Print this page
Fill in the following details:
Enter the body of your query here.

From time to time UCD would like to send you further information that we feel, based on your enquiry, would be of interest to you.