RDEV40560

This module is a Level 4 module for the Masters in Agricultural Innovation Support (MAIS). It is available as an elective module to other postgraduate programmes.

This module focuses on processes of learning and behaviour change as they relate to farm level decision making, technology adoption and creation of innovation. It examines the link between agricultural research, farm advisory services and agricultural education as part of the ‘AKIS' (Agricultural Knowledge and Innovation System) and how extension and education can be seen as a science, a process/activity and as a policy instrument. The module explores the social and psychological factors that influence farmer learning, innovation and behaviour change. This is critically important in farm productivity, profitability and viability.

This module examines the evolution of approaches to agricultural extension from technology transfer to capacity building and enabling change. It examines the role of extension and education as instruments of agricultural and rural development policy and the role of the agricultural knowledge and information system (AKIS). It explores the social, cultural and psychological factors that act as barriers or catalysts for innovation and technology adoption and equips the student with a sound understanding of adult learning and behaviour change. The module gives students an opportunity to learn practical skills in group facilitation.