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PHPS40710

Academic Year 2024/2025

Promoting Consumer Nutrition (PHPS40710)

Subject:
Public Health & Population Sci
College:
Health & Agricultural Sciences
School:
Public Hlth, Phys & Sports Sci
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Celine Murrin
Trimester:
Spring
Mode of Delivery:
Online
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.



This module will give you a basic understanding of the theory and practice that is essential to the effective communication of health messages. The module will initially consider the concept of health and health behaviour to provide a framework for effective communication strategies. Key components of planning, designing, and evaluating nutrition communication strategies will be explored. Contextual approaches will be examined in addition to designing and employing media channels and resources that are appropriate for the target population.

About this Module

Learning Outcomes:

At the end of this module, students should be able to:
Understand the role of communication for improving health.
Identify appropriate target audiences for communication.
Identify research evidence necessary for developing a communication strategy.
Apply theories of health behaviour to understand and develop communication strategies.
Apply communication theory to develop communication strategies.
Justify the application of appropriate resources and media channels.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

10
Autonomous Student Learning

80
Lectures

12
Online Learning

20
Total

122

Approaches to Teaching and Learning:
Short lectures
Group discussion
Independent reading
Written work

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Pre-requisite:
FDSC40530 - Principles of Biochemist (O/L), HNUT40060 - Intro to Nutrition (O/L), HNUT40070 - Nutrients in theLifeCycle(O/L), HNUT40090 - Pathways to Health (O/L), PHPS40720 - Public Health Nutrition O/L

Equivalents:
Promoting Consumer Nutrition (HNUT40120)


 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: audience segmentation Week 7 Standard conversion grade scale 40% No

40

 No
Individual Project: Communication brief Week 12 Standard conversion grade scale 40% No

60

 No

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

All grading and feedback will be provided through use of rubrics in the VLE.

Name Role
Dr Desire Naigaga Tutor
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