Learning Outcomes:
On completion of this module, students will be able to:
1. Outline the business environment in which pharmaceutical, biotech and medical device companies operate
2. Explain the principles that guide the management of these companies
3. Describe the process of drug development from a commercial perspective, outline the risks involved, and how new drug products are marketed
4. Describe regulation of key business activities such as marketing and reimbursement of healthcare products and medicines