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MKT46270

Academic Year 2024/2025

Prof.Development: Bus.Building (MKT46270)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
3
Module Coordinator:
Mrs Harriet Price
Trimester:
Summer
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Aligned with Professional Development, this module builds skills around business development and growth specifically. Understanding key aspects to how businesses grow and the processes involved in growing businesses.

About this Module

Learning Outcomes:

Understand the key aspects involved in building a business
Understand the processes involved in different business growth strategies
Take part in the B2B business development process

Indicative Module Content:

B2B sales and business development process
Develop a strategy behind the practical experience of growing a business

Student Effort Hours:
Student Effort Type Hours
Lectures

10
Practical

30
Project Supervision

10
Total

50

Approaches to Teaching and Learning:
Active/task based learning
Project based

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Practical application of a Business Development Assignment Week 9 Standard conversion grade scale 40% No

100

 No

Carry forward of passed components
No
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.

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