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MKT42070

Academic Year 2024/2025

Competitive Strategy in Global Food and Agribusiness markets (MKT42070)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Mr Ciarán Black
Trimester:
Spring
Mode of Delivery:
Online
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed to equip participants with a sound understanding of the principles of competitive strategy and its use to develop and sustain competitive advantage. You will develop the ability to analyse key issues in strategic decision-making, and to understand, in depth, the strategic decision-making process itself. You will enhance the quality of an organisation’s business plan. This cases based course will utilize only food industry case studies and will cover all major geogrpahies (Asia, Latin America, Europe, Africa, North America) and sectors (aqua, dairy, beef, poultry and dairy).

About this Module

Learning Outcomes:

After completing this module students will be able to
1. Understand the issues involved in developing a competitive strategy in the global food business
2. Design and evaluate a firm’s market position
3. Review and critique a food firms competitive strategy and evaluate its ability to provide a sustainable advantage
4. Translate competitive strategy into a well articulated and presented business plan

Student Effort Hours:
Student Effort Type Hours
Lectures

36
Small Group

25
Conversation Class

124
Online Learning

25
Total

210

Approaches to Teaching and Learning:
Not yet recorded

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components
Not yet recorded
 

Not yet recorded
Please see Student Jargon Buster for more information about remediation types and timing. 

Not yet recorded
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