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MKT40750

Academic Year 2024/2025

Applied Marketing Projects (MKT40750)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
30
Module Coordinator:
Mrs Harriet Price
Credit Split by Trimester:
Autumn 10
Spring 10
Summer 10
Trimester:
Year-long (12 months)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

A practical marketing projects module specifically using the techniques of action learning. The purpose of the module is to allow graduate students to develop original insights on the practice of marketing by acting as marketing professionals working on projects for client organisations and on internal projects. The opportunity to apply the theories and tools learned in the graduate classroom is to the fore. Specific content covered include: Understanding and negotiating client needs; Building effective project plans and proposals; Developing customer understanding and relevant insights: Developing effective marketing strategy from customer insight.

About this Module

Learning Outcomes:

There are four learning outcomes for this module;

1. Conduct research into subject issues and gather evidence / information from pertinent sources.

2. Evaluate the usefulness of contemporary theoretical frameworks to solve complex unstructured marketing problems. Further to this the learning outcome should develop the students ability to draw on valid evidence available to develop coherent and logical argument with a view to enhancing current marketing theory / practice.

3. Research & report on a specific marketing topic and present the key findings orally and in writing to key stakeholders.

4. Operate effectively in teams and demonstrate self direction when completing projects.

Indicative Module Content:

1. Understanding client needs
2. Developing effective clients briefs
3. Gathering useful customer and market research
4. Building insights from research
5. Building strategy from insights
6. Communicating strategy innovations
7. Reflective learning

Student Effort Hours:
Student Effort Type Hours
Practical

750
Total

750

Approaches to Teaching and Learning:
Action learning
Action learning logs
Critical review interviews
Project development
Project execution
Group work
Student client presentations

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Continuous Assessment:
Project Delivery from briefing to completion presentation including:
Project Management
Project Work and analysis
Project Output
Project Reflection
 Week 4 Autumn, Week 5 Autumn, Week 6 Autumn, Week 7 Autumn, Week 8 Autumn, Week 9 Autumn, Week 10 Autumn, Week 11 Autumn, Week 12 Autumn, Week 14 Autumn, Week 15 Autumn, Week 1 Spring, Week 2 Spring, Week 3 Spring, Week 4 Spring, Week 5 Spring, Week 6 Spring, Week 7 Spring, Week 8 Spring, Week 9 Spring, Week 10 Spring, Week 11 Spring, Week 12 Spring, Week 14 Spring, Week 15 Spring, Week 1 Summer, Week 2 Summer, Week 3 Summer, Week 4 Summer, Week 5 Summer, Week 6 Summer, Week 7 Summer, Week 8 Summer Standard conversion grade scale 40% No

70

 No
Individual Project: Continuous Assessment: Individual Participation and Contribution Week 4 Autumn, Week 5 Autumn, Week 6 Autumn, Week 7 Autumn, Week 8 Autumn, Week 9 Autumn, Week 10 Autumn, Week 11 Autumn, Week 12 Autumn, Week 14 Autumn, Week 15 Autumn, Week 1 Spring, Week 2 Spring, Week 3 Spring, Week 4 Spring, Week 5 Spring, Week 6 Spring, Week 7 Spring, Week 8 Spring, Week 9 Spring, Week 10 Spring, Week 11 Spring, Week 12 Spring, Week 14 Spring, Week 15 Spring, Week 1 Summer, Week 2 Summer, Week 3 Summer, Week 4 Summer, Week 5 Summer, Week 6 Summer, Week 7 Summer, Week 8 Summer, Week 9 Summer Standard conversion grade scale 40% No

30

 No

Carry forward of passed components
No
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Professor Damien McLoughlin Lecturer / Co-Lecturer
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