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MKT40720

Academic Year 2024/2025

Professional Development (MKT40720)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
20
Module Coordinator:
Mrs Harriet Price
Credit Split by Trimester:
Autumn 5
Spring 5
Summer 10
Trimester:
Year-long (12 months)
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Students, acting as marketing advisors to firms and organisations, will learn professional skills related to the practice of marketing. Professional Development embraces the principle for action learning and actively encourages action to fail, as well as succeed.

About this Module

Learning Outcomes:

There are two learning outcomes for this module;

1. Operate effectively in teams and demonstrate self-direction when completing projects.

2. Engage in personal and professional self-reflection with a view to identifying and developing further the skills needed to operate succesfully in the global marketplace.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

76

Autonomous Student Learning

400

Lectures

24

Total

500


Approaches to Teaching and Learning:
Action learning
Reflective learning
Student presentations
Active/task-based learning
Critical writing of self reflection papers

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Reflective Assignment: ACTIVE & REFLECTIVE LEARNING:
- Self-reflective learning assignment
- Mentorship Programme incl: Theme discussion & presentation
Week 14 Autumn, Week 12 Spring, Week 15 Summer Standard conversion grade scale 40% No

20

No
Portfolio: APPRAISALS & CAREER DEVELOPMENT:
- Self-Appraisal documents and appraisal interviews
- Goal setting
- Career investigation
Week 15 Autumn, Week 15 Spring, Week 9 Summer Standard conversion grade scale 40% No

40

No
Practical Skills Assessment: PROFESSIONAL SKILLS DEVELOPMENT:
- Presentation skills
- Contribution to discussions
- Meeting management
Week 3 Autumn, Week 4 Autumn, Week 5 Autumn, Week 6 Autumn, Week 7 Autumn, Week 8 Autumn, Week 9 Autumn, Week 10 Autumn, Week 11 Autumn, Week 12 Autumn, Week 14 Autumn, Week 15 Autumn, Week 1 Spring, Week 2 Spring, Week 3 Spring, Week 4 Spring, Week 5 Spring, Week 6 Spring, Week 7 Spring, Week 8 Spring, Week 9 Spring, Week 10 Spring, Week 11 Spring, Week 12 Spring, Week 14 Spring, Week 15 Spring, Week 1 Summer, Week 2 Summer, Week 3 Summer, Week 4 Summer, Week 5 Summer, Week 6 Summer, Week 7 Summer, Week 8 Summer, Week 9 Summer Standard conversion grade scale 40% No

40

No

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.