Curricular information is subject to change.
"On completing this module, students should: Understand the theoretical foundations of marketing communications.Be aware of the developing range of communications options now available to marketing management.Understand the decision-making processes which are involved in the management of marketing communication activity.Appreciate the systems and operations of the marketing communications industry.Recognise the impact of marketing communication activities upon society."
| Student Effort Type | Hours |
|---|---|
| Lectures | 30 |
| Specified Learning Activities | 100 |
| Autonomous Student Learning | 100 |
| Total | 230 |
Not applicable to this module.
| Description | % of Final Grade | Timing |
|---|---|---|
| Project: Group Project | 50 |
Coursework (End of Trimester) |
| Essay: Essay | 45 |
Throughout the Trimester |
| Continuous Assessment: Class Participation | 5 |
Throughout the Trimester |
Compensation
This module is not passable by compensation
Resit Opportunities
In-semester assessment
Remediation
If you fail this module you may repeat, resit or substitute where permissible