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Curricular information is subject to change
At the end of this module you will be able to:Select and use appropriate decision support tools to assess marketing situations;Identify, locate and evaluate information relevant to marketing decision-making;Apply marketing principles effectively to develop appropriate marketing strategies, processes and tactics in specific situations;Assess the general effectiveness of marketing strategies, processes and tactics.
Student Effort Type | Hours |
---|---|
Lectures | 20 |
Specified Learning Activities | 80 |
Autonomous Student Learning | 150 |
Total | 250 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Not yet recorded. |
Remediation Type | Remediation Timing |
---|---|
Repeat | Within Two Trimesters |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Ms Susan Calderon Urbina | Lecturer / Co-Lecturer |
Paramesvaran Alahakone | Tutor |
Dr Christina Burke | Tutor |
Ms Michele Connolly Doran | Tutor |
Shirley Ho | Tutor |
Professor Mary Lambkin-Coyle | Tutor |
Rachel Sim | Tutor |
Chee Shong Tan | Tutor |
Charlene Tan Puay Koon | Tutor |
Markus Vanharanta | Tutor |
Siti Zarifah | Tutor |