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MKT40080

Academic Year 2024/2025

Marketing Management (MKT40080)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Andrew Keating
Trimester:
Autumn
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module provides students with the knowledge and ability to make marketing decisions and, from a general management perspective, make decisions about marketing. The emphasis is strongly on developing practical knowledge and ability and practicing that through the medium of case studies.

About this Module

Learning Outcomes:

On completing this module students will be expected to be able to1. Acknowledge the strategic role of marketing 2. Understanding of the marketing mix and the role it can play in driving organisational performance 3. Practical ability in the use of marketing tools to drive organisation performance 4. Knowledge of the language of marketing and how that language might be used to communciate about marketing and with marketers

Indicative Module Content:

Marketing Frame
5 C's analysis
Segmentation, Targeting and Positioning
4 P's
Marketing and Innovation
Marketing Communications and Branding

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Small Group

1
Autonomous Student Learning

101
Total

126

Approaches to Teaching and Learning:
Case Based Approach
Lectures and discussion based classes

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Individual feedback for the individual assignment Group feedback (per group) for the group project

Name Role
Mr Conor Ryan Lecturer / Co-Lecturer
Mr J.P. Donnelly Tutor
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