MKT30090 Marketing Communications: Content and Campaigns in the Digital Age

Academic Year 2024/2025

This module aims to equip students with a comprehensive understanding of how marketing communications are used to develop and maintain brands based on the premise that all organizations; business, institutional and even countries can be examined from a ‘brand’ perspective. All aspects of marketing communications from traditional media to digital media and from design, sales activation, public relations, customer experience and more recently the influencer phenomenon, will be covered.

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Curricular information is subject to change

Learning Outcomes:

On completing the module students will be equipped to apply the principles of branding and the tools of marketing communications to enhance the reputation of any organization.

Student Effort Hours: 
Student Effort Type Hours
Specified Learning Activities

72
Autonomous Student Learning

24
Lectures

24
Total

120
Approaches to Teaching and Learning:
Lectures, to include guest speakers, case studies and in-class discussions 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components
No
 
Resit In Terminal Exam
Autumn Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Ms Lynne Tracey Lecturer / Co-Lecturer