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MKT3002S

Academic Year 2021/2022

Global Strategic Marketing (MKT3002S)

Subject:
Marketing
College:
Business
School:
Business
Level:
3 (Degree)
Credits:
10
Module Coordinator:
Dr Orna O'Brien
Trimester:
Autumn and Summer (separate)
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module introduces participants to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing operations. The course aims to uncover complexity and contextual challenges facing organizations from a strategic marketing perspective. We examine the experience through international case studies, including computer-based simulation exercises.

About this Module

Learning Outcomes:

On completion of this module you should be able to identify problems faced by the international marketing firms, analyse the problems within an appropriate framework, and provide solutions of value to company management. The course is, therefore, concerned with international marketing theories and concepts and the practice of international marketing.

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

85
Autonomous Student Learning

102
Lectures

20
Total

207

Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Assignment: Main Assignment Varies over the Trimester n/a Graded No

40

 No
Examination: Examination 2 hour End of Trimester Exam No Graded No

60

 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
A Anand Naidu Lecturer / Co-Lecturer
Dr Christina Burke Tutor
Ms Michele Connolly Doran Tutor
Mrs Edna Eugenia Da Silva Tutor
Tan Siong Hoe Donald Tutor
Shirley Ho Tutor
Mr Mahabubur Rahman Tutor
Rachel Sim Tutor
Chee Shong Tan Tutor
Charlene Tan Puay Koon Tutor
Markus Vanharanta Tutor
Siti Zarifah Tutor
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