MKT3002H Global Marketing (HK)

Academic Year 2024/2025

*** Not available in the academic year indicated above ***

This module introduces participants to the various aspects of international marketing with the principal objective of developing skills in the identification, analysis and solution of problems encountered in international marketing operations. We examine the experience through international case studies.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module you should be able to identify problems faced by the international marketing form, analyse thee problems within an appropriate framework, and provide solutions of value to company management. The course is, therefore, concerned with international marketing theories and concepts and the practice of international marketing.

Student Effort Hours: 
Student Effort Type Hours
Lectures

20
Specified Learning Activities

85
Autonomous Student Learning

102
Total

207
Approaches to Teaching and Learning:
Students will attend classes for this module and have the opportunity to engage in active learning during these sessions. There will be in-class discussion and group work to analyse module concepts. Where appropriate, the module will incorporate case based learning 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade

Not yet recorded.

Carry forward of passed components
No
 
Resit In Terminal Exam
Spring Yes - 2 Hour
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Dr Christina Burke Lecturer / Co-Lecturer
Ms Michele Connolly Doran Lecturer / Co-Lecturer
Wincey Cheung Tutor
Sharon Fung Tutor
Dr Tim Li Tutor