MIS41460 Digital Innovation and Strateg

Academic Year 2024/2025

The process of Digital Innovation leading to the design and implementation of digital strategies, initiatives, and applications are an integral part of todays & tomorrow’s business operations.

This module identifies and discusses innovative and sustainable Digital Business initiatives and demonstrate how these are utilised by organisations to gain and sustain competitive advantage in the marketplace.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students should be able to:


a) Identify and analyse digital business opportunities for competitive advantage.

b) Discuss the wider organisational implications of Digital Business in organisations.

c) Following a generic Digital Business Strategy Framework, draft a strategic digital business plan for an organisation.

Indicative Module Content:

Topic One – Introduction to Digital Innovation & Strategy
Topic Two – The Digital Business Strategy Framework
Topic Three - Strategic Decision Making in the Digital World
Topic Four – Artificial Intelligence (AI) Strategy
Topic Five – The Dark Side of Digital Business


Student Effort Hours: 
Student Effort Type Hours
Lectures

12
Specified Learning Activities

75
Autonomous Student Learning

100
Total

187
Approaches to Teaching and Learning:
• Pre-recorded learning content.
• Live (online) webinars which will be recorded.
• Interactive student support / walk-in clinics and virtual office hours.
• Self-paced learning
• Experiential learning utilising a Harvard Business simulation and self-paced “Digital Intelligence” online certificate course administrated by Harvard Business Publishing.

Referencing: Harvard Style Referencing is required for all assignment submissions. (https://libguides.ucd.ie/harvardstyle)

Generative Artificial Intelligence (GenAI): Allowed for in-class and async student activities set by the module coordinator. However, GenAI is not permitted for assignment preparation activities. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Individual Project: Harvard ManageMentor (Digital Intelligence) Certification and learning reflection Week 5 Standard conversion grade scale 40% No

10

 No
Individual Project: Harvard Business Simulation: Poster Submission Week 11 Standard conversion grade scale 40% No

30

 No
Portfolio: Learning Reflection Submission Week 14 Standard conversion grade scale 40% No

60

 No

Carry forward of passed components
No
 
Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Students will receive formative and summative feedback throughout the trimester