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MIS41140

Academic Year 2024/2025

Decision&BehaviouralAnalytics (MIS41140)

Subject:
Management Information Systems
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
8
Module Coordinator:
Dr Clare Branigan
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Increasingly, it is recognised that human decision-making is imperfect in systematic ways. The implications are important for business. “Behavioural” refers to studying how humans actually behave, in contrast to how idealised agents would behave.

Topics:
● Decision-making under uncertainty
● Utility theory
● Heuristics and biases
● Prospect theory
● Bubble markets
● Multi-criteria decision-making
● Analytical decision-making processes
● Preference elicitation

About this Module

Learning Outcomes:

On completion of the module students should be able to:
● Describe the aspects in which human decision-making deviates from idealised decision-making, including uncertain environments, and heuristics and biases
● Describe idealised utility and distinguish prospect theory from it
● Describe a case study in bubble markets
● Explain decision-making with multiple criteria, including the difficulties presented by the problem, and analytical approaches to it.

Indicative Module Content:

Topics:
● Decision-making under uncertainty
● Utility theory
● Heuristics and biases
● Prospect theory
● Bubble markets
● Multi-criteria decision-making
● Analytical decision-making processes
● Preference elicitation

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Specified Learning Activities

72
Autonomous Student Learning

72
Total

168

Approaches to Teaching and Learning:
Research-led. Curriculum is structured around teaching subject content.

Students are expected to engage in Group Presentations using Role Play. Students are also expected to provide fellow students with feedback on their Presentations.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Reflective Assignment: Student reflection on class experience Week 12 Graded No

35

 No
Exam (In-person): In class test Week 8 Graded No

50

 No
Group Work Assignment: Presentation with your class group Week 2, Week 4, Week 6, Week 7, Week 10, Week 11 Graded No

15

 No

Carry forward of passed components
Yes
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback for the class tests will be available to students within 2 week of test completion, Students can get feedback face-to-face directly after class. Feedback for Group Presentations will be given directly after the Presentation.

“Thinking, Fast and Slow”, Daniel Kahneman, 2012

“Nudge, The Final Edition” Richard H. Thaler, Cass R. Sunstein, 2022

"Noise," Daniel Kahneman, Olivier Sibony, Cass R. Sunstein, 2021
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