MIS10040 Web Design and Analytics

Academic Year 2024/2025

This module is designed to familiarise students with key concepts central to web design and web analytics and it also provides a guide to implementing a successful web site and web analytics strategy. The module involves both conceptual and practical aspects, including coding in HTML5 and CSS. Topics include: web design; web development; web usability and user experience; designing for mobile, web analytics; goal setting strategies; metrics and measurement; search engine optimization and leveraging the Social Web.

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Curricular information is subject to change

Learning Outcomes:

• Understand the fundamental principles of website architecture and design;
• Understanding web usability and user experience.
• Identify and describe key website analytics, reporting tools and metrics;
• Understand how to capture traffic with Search Marketing;
• Understand how to leverage the Social Web;
• Design and develop a website according to the fundamental principles of website architecture, design and usability, justifying and reflecting upon your approach;
• Demonstrate the oral and written communication skills expected of a professional in this field;


Indicative Module Content:

The Web Design Process
Web Usability
Designing for Mobile
Web Analytics and Measurement
Search Marketing
The Social Web

Student Effort Hours: 
Student Effort Type Hours
Lectures

12
Practical

7
Specified Learning Activities

52
Autonomous Student Learning

52
Total

123
Approaches to Teaching and Learning:
Active/task-based learning;
Peer and group work
Lectures
Computer practical work
Student presentations. 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Incompatibles:
COMP20030 - Web Design


 
Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Design a website with a class group. Your website will also be presented to the class by your group. Week 9 Graded No

35

 No
Exam (In-person): In class test on HTML and CSS Week 8 Graded No

35

 No
Assignment(Including Essay): Web Design Journal. Describe your class learning experiences over the 12 weeks of term. Week 12 Graded No

30

 No

Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Online automated feedback

How will my Feedback be Delivered?

Grades and feedback on the class test and website project will be provided within 2 weeks of each assessment.


“Don’t Make me Think, revisited, A Common Sense Approach to Web and Mobility Usability,” Steve Krug, 2014 (optional)

HTML & CSS: Design and Build Web Sites Paperback – 18 Nov 2011
by Jon Duckett ( http://www.htmlandcssbook.com/) (optional)
Name Role
Assoc Professor Peter Keenan Lecturer / Co-Lecturer
Mr Thomas Hughes Tutor