Learning Outcomes:
On successfully completion of the module, students should be able to
(i) Demonstrate a sound understanding of the major topics surrounding digital business and artificial intelligence (AI) strategy.
(ii) Understand how organisations utilise innovative digital business initiatives and tools to gain and sustain competitive advantage in the marketplace.
(iii) Draft a digital business strategy for an organisation.
Indicative Module Content:
- Digital Innovation
- Digital Business Strategy Framework
- Digital Marketing, Mobile Business, and Social Media
- Artificial Intelligence