FDSC4074K Global Food Production & Marketing

Academic Year 2024/2025

This module provides fundamental economic principles concerning global food production and marketing. It examines supply and demand relationships, the government policies and regulations, and the marketing mix decisions. It also considers the economics of international trade and the its implications for domestic food businesses within the world economics system.

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Curricular information is subject to change

Learning Outcomes:

Upon completion of the module students are expected to have a better understanding of the economics behind the global food production system, being able to evaluate the comparative advantage of food products with implications to business strategies.

Indicative Module Content:

• Understand the underlining economics theories that influence food production
• Apply basic economic reasoning to issues within the food system
• Explore food policies and regulations with implications to market and business decisions
• Explore marketing mix decisions in the global context
• Discuss the driving and restraining forces affecting production and marketing decisions

Student Effort Hours: 
Student Effort Type Hours
Autonomous Student Learning

50
Lectures

25
Small Group

50
Total

125
Approaches to Teaching and Learning:
- Lectures and discussions on related topics
- Group project-based learning to investigate real strategies and practices
- Students independent investigation and presentations

 
Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Group project that applies theory and synthesise information to critically evaluates a company's operation in production and marketing. Week 12, Week 14, Week 15 Graded No

50

 No
Exam (Online): End of term exam to test students understanding of theory and applications. Week 14 Graded No

50

 No

Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 
Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.