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This module is for students taking the Graduate Diploma or MSc in Food, Nutrition and Health
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
Today’s marketing is all about creating customer value and building profitable long-term and mutually beneficial relationships in socially responsible ways between an organization and the public it serves. The essence of successful marketing is to combine a detailed understanding of market needs and dynamics with appropriate product/services offerings and effective communication strategy.
This course will focus on the major decisions that marketing executives and top management face in their efforts to harmonize the objectives and resources of the organization with the needs and opportunities in the market place, with a particular emphasis on the food industry and the challenges faced by the food marketing executive.
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
Today’s marketing is all about creating customer value and building profitable long-term and mutually beneficial relationships in socially responsible ways between an organization and the public it serves. The essence of successful marketing is to combine a detailed understanding of market needs and dynamics with appropriate product/services offerings and effective communication strategy.
This course will focus on the major decisions that marketing executives and top management face in their efforts to harmonize the objectives and resources of the organization with the needs and opportunities in the market place, with a particular emphasis on the food industry and the challenges faced by the food marketing executive.
About this Module
Student Effort Hours:
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Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
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Carry forward of passed components
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| Name | Role |
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| Dr Fiona Lalor | Tutor |
| Jing Jing Wang | Tutor |