Learning Outcomes:
On successful completion of this module students should have:
1. An understanding of pricing and quantity setting in different competitive environments.
2. An understanding of strategic actions of firms regarding entry deterrence, collusion, price discrimination, product proliferation.
3. An understanding of the possible need for market intervention and regulation by government.
Indicative Module Content:
I Introduction
-Perfect Competition
-Monopoly
II Oligopoly Theory
-Quantity Determination Models
The Cournot-Nash Model (with 2 and n firms)
The Stackelberg Model
-Price Determination Models
The Bertrand Model
The Dominant Firm price leadership Model
-Limited Capacity and Price Competition Model
III Collusion
IV Entry and Pricing Strategy to Deter Entry: Limit Pricing
V Entry and Non-Pricing Strategy to Deter Entry
-Excess Capacity
-Raising the Rival’s Cost
-Learning by Doing
-Product Proliferation
VI Business Practises.
-Product Differentiation
-Price Discrimination
-R&D
-Vertical Integration